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SRAM was originally founded on a single product back in 1987, the grip shifter which later became popular all around the world.
Fast forward to modern day and SRAM are one of the leaders in bicycle componentry, with a whole range of high-tech groupsets available including SRAM Red Etap and SRAM Force Etap AXS for the ultimate in wireless road bike gearing. SRAM are also very popular with mountain bikers thanks to their SRAM Eagle mountain bike groupset range, with the recently added Eagle AXS allowing for wireless electronic shifting out on the trails. Here at Balfe's Bikes we stock a range of SRAM bike components with SRAM chains, SRAM cassettes and more.